What They Say About Cheryl

I’ve had the privilege of working with incredible business owners and team leaders—people committed to building strong teams, clear systems, and businesses that truly work.

Here’s what a few of them had to say—from industry leaders and clients to longtime collaborators and former team members who helped turn bold visions into thriving businesses! 

From an Experienced Business Owner-Operator

“Cheryl stepped in when I needed clarity most. She helped me and my team streamline our systems and grow stronger together. Her depth of experience and genuine care shine through.”
— Danielle Johnson, Business Owner, Manzanita Beach Getaways

From a VR Industry Leader

“I’ve watched Cheryl build companies and teams that thrive. Her leadership style inspires loyalty, trust, and action. If she were a free agent, she’d be my first hire.”
— Brooke Pfautz, Business Owner, Vintory 

From a Seasoned Business Leader

“Cheryl has a natural gift for creating engaged teams and positive work cultures. I’ve borrowed her strategies for my own business, and they work. Her insight and generosity are unmatched.”
— Paul Becker, Business Owner, Bluewater Vacation Rentals

From a Longtime Business Collaborator

“Cheryl blends big-picture vision with personal connection. She builds high-performance teams and cultures rooted in growth. I’ve worked with her in many capacities and always walk away better.”
— Juston Clarkston, Business Owner, LevelSet VRM

From a Respected Business Leader 

“Cheryl is kind, approachable, and incredibly knowledgeable. Her coaching helped us implement meaningful changes that improved our team and business. She listens, understands our needs, and always delivers practical solutions.”
— Lauren Gresh, General Manager, RNR Vacation Rentals

From a Trusted Industry Broker

“Cheryl is a true leader. She listens, solves problems, and coaches her team with heart and clarity. Her people loved working with her—and watching her grow the company was inspiring.”
— Bette Zerba, Designated Broker

From a Former Team Member

“Cheryl builds high-performing teams, facilitates powerful meetings, and brings out the best in every individual. Her leadership changed the way we work—and how I lead. She is the real deal.”
— Sharon James, Property Manager

From a High-Integrity Business Owner 

“Cheryl has a rare ability to develop people at every level. She brings clarity, care, and strategy to every conversation—and helps others pursue their goals with confidence.”
— Cori Lee, Business Owner, Trust Synthesis